Green Choice Proteins Completes ECRM Meetings as U.S. Expansion Gains Momentum

During the ECRM session, Green Choice Proteins introduced its Australian-made plant nutrition products and brand story to U.S. retail buyers across health, specialty, food, drug, and mass retail channels. The meetings came as the company moves forward with its first U.S. consumer launches and explores opportunities for broader retail distribution.

"ECRM gave us an opportunity to introduce Green Choice Proteins directly to U.S. retailers and have conversations about what American consumers are looking for in plant-based nutrition," said Puneet Chawla, Founder of Green Choice Proteins. "We were able to share our focus on Australian-grown ingredients, clean-label formulations, great taste, and transparency while learning more about the opportunities within the U.S. retail market."

U.S. Expansion Moves Forward

The ECRM meetings are part of a broader U.S. expansion already underway for Green Choice Proteins. The company has announced that its products are coming soon to OneLavi, marking its first official U.S. market entry, with availability on Amazon also planned.

Together, the upcoming launches will begin making Green Choice Proteins' Australian-made products accessible to consumers across the United States while the company continues developing relationships with retailers and exploring additional distribution opportunities.

"Our U.S. strategy is beginning to take shape on several fronts," added Chawla. "We're preparing to make our products available to American consumers through OneLavi and Amazon while also building relationships within the retail community. Completing our ECRM meetings was another important step in that process."

Australian-Made Plant Nutrition

Based in Victoria, Australia, Green Choice Proteins is a family-owned company developing plant-based nutrition products for modern lifestyles. Its products are manufactured in Victoria and feature Australian-grown pulses, including pea and faba, alongside other thoughtfully selected ingredients.

Green Choice Proteins formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.

The company's initial U.S. lineup includes:

• Chocolate Flavored Protein Powder - Plant-Based Protein 

• Vanilla Flavored Protein Powder - Plant Based Protein, and 

• Salted Caramel Flavored Protein Powder - Plant Based Protein

The products provide approximately 35 grams of plant protein per serving, contain omega-3 from linseed, and are made without artificial colours, flavours, or fillers.

Commitment to Sustainability

Green Choice Proteins says sustainability and responsible sourcing remain central to its philosophy. The company sources premium Australian-grown pulses and focuses on ingredient transparency, responsible manufacturing practices, and supporting the continued development of Australia's plant protein industry.

With its ECRM meetings completed and its first U.S. consumer launches approaching, Green Choice Proteins plans to continue developing retail relationships and expanding awareness of its Australian-made plant nutrition products in the American market.

For more information, visit Green Choice Proteins.

About Green Choice Proteins

Based in Victoria, Australia, Green Choice Proteins is a family-owned plant-based nutrition company focused on delivering clean, functional daily nutrition for modern lifestyles. Using premium Australian-grown pulses and manufacturing in a state-of-the-art facility in Victoria, the company combines high-quality plant protein with thoughtfully selected functional ingredients to support everyday wellness, performance, and recovery. Built on a philosophy of transparency, sustainability, and formulation integrity, Green Choice Proteins creates clean-label nutrition products with no artificial colours, flavours, or fillers, helping consumers simplify their wellness routines with trusted, Australian-made plant-based nutrition. 

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