Nutritional Products International Newsroom

Bob Wall, famed for roles with Bruce Lee and Chuck Norris, was also a fitness innovator. Partnering with Mitch Gould of NPI, he helped launch KO Fitness Recovery Water, merging athletic insight with expert distribution.

Mitch Gould, founder of Nutritional Products International (NPI), played a key role in helping Amazon.com establish its sports nutrition category in the early 2000s. Today, he continues to simplify U.S. market entry for health and wellness brands through his turnkey ‘Evolution of Distribution’ platform.

Gould’s career reads like a who’s-who of retail. He’s helped generate tens of millions in sales for brands placed in Walmart, Walgreens, Costco, and CVS. His client roster has included celebrities like Steven Seagal, Hulk Hogan, and Ronnie Coleman—and companies from all over the world.