Nutritional Products International Newsroom

NPI’s Turnkey Platform Provides International Companies With Speed-to-Market, Compliance Support, and Retail Access.

From Walmart and Costco to 7-Eleven, CVS, and Home Depot, Gould has worked alongside the biggest names in retail to launch and expand brands into the U.S. market.

From Brooklyn to Global Retail Success: In his forthcoming memoir NPI founder Mitch Gould shares his rise from humble beginnings to retail powerhouse. Part memoir and part playbook, the book offers both inspiration and practical insights into business growth and personal triumph.

NPI will attend the September 8 ECRM session in Palm Beach Gardens, where CEO Mitch Gould brings a legacy of retail success and deals with nearly every major U.S. retailer.

NPI’s leadership team continues a family tradition of innovation in distribution, technology, and brand growth.

Founded by retail distribution expert Mitch Gould, NPI has become the trusted partner for international brands entering the world’s largest and most competitive marketplace.

From energy drinks to herbal remedies and supplements, NPI has repeatedly demonstrated its ability to take brands from concept to shelf and generate millions in revenue in record time.

Scitec Nutrition®, one of Europe’s leading sports nutrition brands, tapped Nutritional Products International (NPI) to launch into the U.S. market—landing shelf space in The Vitamin Shoppe. This milestone showcases how NPI’s turnkey distribution model helps global brands break into competitive U.S. retail channels.

Bob Wall, famed for roles with Bruce Lee and Chuck Norris, was also a fitness innovator. Partnering with Mitch Gould of NPI, he helped launch KO Fitness Recovery Water, merging athletic insight with expert distribution.

Mitch Gould, founder of Nutritional Products International (NPI), played a key role in helping Amazon.com establish its sports nutrition category in the early 2000s. Today, he continues to simplify U.S. market entry for health and wellness brands through his turnkey ‘Evolution of Distribution’ platform.