Nutritional Products International Newsroom

NPI will attend the September 8 ECRM session in Palm Beach Gardens, where CEO Mitch Gould brings a legacy of retail success and deals with nearly every major U.S. retailer.

NPI’s leadership team continues a family tradition of innovation in distribution, technology, and brand growth.

Founded by retail distribution expert Mitch Gould, NPI has become the trusted partner for international brands entering the world’s largest and most competitive marketplace.

From energy drinks to herbal remedies and supplements, NPI has repeatedly demonstrated its ability to take brands from concept to shelf and generate millions in revenue in record time.

Scitec Nutrition®, one of Europe’s leading sports nutrition brands, tapped Nutritional Products International (NPI) to launch into the U.S. market—landing shelf space in The Vitamin Shoppe. This milestone showcases how NPI’s turnkey distribution model helps global brands break into competitive U.S. retail channels.

Bob Wall, famed for roles with Bruce Lee and Chuck Norris, was also a fitness innovator. Partnering with Mitch Gould of NPI, he helped launch KO Fitness Recovery Water, merging athletic insight with expert distribution.

Mitch Gould, founder of Nutritional Products International (NPI), played a key role in helping Amazon.com establish its sports nutrition category in the early 2000s. Today, he continues to simplify U.S. market entry for health and wellness brands through his turnkey ‘Evolution of Distribution’ platform.

Gould’s career reads like a who’s-who of retail. He’s helped generate tens of millions in sales for brands placed in Walmart, Walgreens, Costco, and CVS. His client roster has included celebrities like Steven Seagal, Hulk Hogan, and Ronnie Coleman—and companies from all over the world.